Marketing meet Sales, Sales meet Marketing. The B2B sales dynamic has dramatically changed in recent years. CEB reports that 57% of the purchase decision is complete before a customer even calls a supplier. Many of these buyers are then quick to lump all offerings into a commodity category and immed...

A brand is what allows us to emotionally connect with a company.  It's is not a logo nor a promise nor a message. It is personal. It is forged through experience. Branding have moved from exposure to experience. If you have any doubt about this, ask yourself this question: which...

Source: Business 2 Community Does your organization have a sales enablement strategy? It should! No matter the organization size or industry, a thoughtful strategy for sales success—including a dedicated sales enablement (or sales readiness) team and a Sales Enablement platform—is a game changer. C...

Source: Spiro Sales and Marketing don’t always get along – but that doesn’t mean we can’t learn from each other. As sales professionals, how are we able to best utilize the materials that marketing gives us? Thinking about such things are people like Alex Lee, Head of Marketing at Cantina. Alex is ...

Source: Inc.Want a new way to measure every business's most important challenge? Without customers and sales you don't have a business. That's why every business needs to quantify its sales activities. Yet accurately measuring the impact of different sales strategies and techniques is often easie...