Source: Business 2 Community Does your organization have a sales enablement strategy? It should! No matter the organization size or industry, a thoughtful strategy for sales success—including a dedicated sales enablement (or sales readiness) team and a Sales Enablement platform—is a game changer. C...
Don Hughes
11/02/2015 07:31 PM - Comment(s)
Source: Spiro Sales and Marketing don’t always get along – but that doesn’t mean we can’t learn from each other. As sales professionals, how are we able to best utilize the materials that marketing gives us? Thinking about such things are people like Alex Lee, Head of Marketing at Cantina. Alex is ...
Don Hughes
10/28/2015 05:45 PM - Comment(s)
Source: Inc.Want a new way to measure every business's most important challenge? Without customers and sales you don't have a business. That's why every business needs to quantify its sales activities. Yet accurately measuring the impact of different sales strategies and techniques is often easie...
Don Hughes
10/28/2015 05:02 PM - Comment(s)
Source: HubSpot HubSpot previously published an article defining “sales enablement.” According to the article, 75% of organizations don’t have a well thought-out sales enablement process. So, as you build out that process, let’s discuss where Sales Enablement should live, as in which department the...
Don Hughes
10/27/2015 12:14 PM - Comment(s)
Source:  Forbes As companies look to compete more effectively and grow revenue, sales enablement is a strategic priority among leading organizations today, according to a new report by Forbes Insights, in association with Brainshark. Report data shows that 59% of companies that surpassed reven...
Don Hughes
10/27/2015 12:01 PM - Comment(s)