Marketing meet Sales, Sales meet Marketing. The B2B sales dynamic has dramatically changed in recent years. CEB reports that 57% of the purchase decision is complete before a customer even calls a supplier. Many of these buyers are then quick to lump all offerings into a commodity category and immed...
Don Hughes
02/03/2017 12:39 PM - Comment(s)
IMG_1227 A brand is what allows us to emotionally connect with a company.  It's is not a logo nor a promise nor a message. It is personal. It is forged through experience. Branding have moved from exposure to experience. If you have any doubt about this, ask yourself this question: which...
Don Hughes
01/21/2017 07:57 PM - Comment(s)