Situation

Our client's reps were relying on paper sales materials that were too long and too dense. It was an unwieldy way to share – and grasp – the information.

Solution

Simplify and streamline. We deconstructed their core materials to create an interactive asset – a digital library of succinct, visually interesting brochures, patient education materials and videos integrated into Tricycles's  iPad app. The app facilitated more productive conversations that matched the clinical sales environment, i.e., reps could present a high-level overview when time was short and go into more detail-based learning when they had more time.

Result

Sales leadership achieved their objectives, and reps responded very positively and attributed direct sales to the app.