A fast growing client had just acquired the license to sell this regenerative tissue matrix, and the sales reps were still learning how it was used. Our extensive knowledge and experience in this field enabled us to come to the project with base-clinical understanding.


Show, don’t tell. We created a series of highly detailed illustrations of the product, how it is applied to wounds, and what happens in the cells of the body as the matrix facilitates tissue regeneration. These illustrations facilitated alignment within internal teams and helped them better understand the mechanism of action. Using a hub and spoke approach, i.e., build once, deliver many – we created animation in modular fashion so it could be used across many platforms.


Users can access a clear visual explanation in multiple platforms. Also, the illustrations we created can easily be incorporated into other print, sales training and professional education materials as well as videos and animations – ensuring consistency in design and content.